Do you want to develop your business and sustain your growth in the long term by attracting new customers? Are you looking to increase your profitability and market share by rethinking your business model? Do you want to innovate and find new levers for growth? Our strategy consulting agency Habefast accompanies your growth project by advising you on the strategy best suited to your business.
Growth strategy, a powerful differentiation tool
Whether you are at the head of a start-up, a small or large company, you are certainly looking to expand your business and increase your profitability. Indeed, to make your company evolve, you need to find sustainable growth levers and to carry out a strategic plan for value creation, which will allow you to get ahead of your competition.
Building a long-term development strategy is a real challenge for any company manager, for a company in difficulty or not. It is a question of finding new strategic opportunities for your company and this may require investment in innovation for rapid growth and development.Â
Our strategy consultants can accompany you during this reflection process by giving you advice in marketing strategy and innovation.
What is Growth Hacking?
Are you looking to grow your business quickly on a tight budget? Growth hacking could be for you. This recent marketing technique, rather unconventional, consists in putting creativity and big data to the benefit of growth. Born from new technologies, growth hacking is a technique invented by start-ups who, not having a large budget for traditional advertising campaigns, have been forced to find new solutions to promote their business. To set up a Growth Hacking plan is to build a marketing strategy that will combine many tools such as creative marketing (design and ergonomics of your digital communication media), big data and automation (SEO or natural referencing of your website).
Some well-known companies such as Airbnb, Dropbox or Pinterest owe their dazzling success to this method. Pinterest, for example, has invested in qualified users to create attractive and desirable content. Airbnb decided to hire photographers to take pictures of the rental properties to make the ads more attractive.
Examples of recent Growth Hacking missions
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Accompaniment of companies in various sectors of activity in the implementation of a strategic action plan to develop their turnover and sales.
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Automation of visibility processes in order to develop the number of incoming leads while being able to track key performance indicators such as contact acquisition cost, customer acquisition cost and customer life time value.
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Implementation of international development plans for companies in various industries.
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Support in the analysis of the company’s activities and their respective profitability in order to define the activities to be developed as a priority and those to be reconsidered in the company’s long-term vision.
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Market analysis and implementation of innovation and diversification strategy.
Build a Growth Hacking strategy with Habefast
Every day, our team works hand in hand with business leaders to develop growth strategies that suit them. In order to set up feasible growth projects that are consistent with your objectives, our collaborators start their reflection with complete internal and external audits of your company. They then examine several avenues for growth in the light of the current challenges, study the key success factors (feasibility and potential profitability) according to the different segments you are targeting: diversification, internationalization, launching into new markets, etc. Once you have chosen the growth strategy you want, we help you plan its operational implementation.
Our Habefast agency accompanies you at each step of the Growth hacking process:
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Traffic acquisition
During this phase, the goal is to attract a maximum number of Internet users to your website or your publication. To do this, you need to highlight the added value of your offer and be strategic. Some companies have shown ingenuity: when it was launched, Airbnb created an algorithm that automatically posted each new ad on its site on Craigslist, the American equivalent of Anibis.ch. As a result, the site’s traffic increased rapidly.
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We provide our clients with numerous tools to create traffic on their website starting with an SEO analysis: digital advertising campaigns (Google Ads), email campaigns, SEO (optimization of your website to improve its natural referencing), SMO (optimization of your pages on social networks), press relations, creation of landing pages (mini-sites that will link to your website).
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User activation
Once the user is on your website, he must be converted into a user of your service. Our web agency Habefast offers the services of our web designers who can create or rework your website so that it is attractive and ergonomic. The more your site will be optimized and the more you will highlight the added value of your company compared to competing offers. The user will then want to subscribe to your offer.
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User retention
After having succeeded in transforming the Internet user into a consumer of your product, you can implement techniques and follow a strategic path so that he uses your services regularly. We offer a variety of services to help you achieve this goal: creation of newsletters and mailing campaigns, creation of content for your blog, creation of attractive visuals for your pages on social networks to help you stand out from your competitors.
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Monetize your service
By offering this service, you are primarily seeking to generate a turnover or even to achieve self-financing. Our consulting agency can also help you to turn the clicks on your website into revenue for your company. Today, many monetization methods are emerging. We offer services for creating e-commerce platforms and online shops, creating paid subscriptions for users, selling advertising space, creating leads (i.e. selling links to other websites), etc.
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Making the user a referent
You have managed to convince the user of the real usefulness of the service or product that you offer but you now want him to become an ambassador for your brand in his social community. In short, you want to create a real virtual word of mouth that will promote your service. Together, we can build attractive sponsorship offers to get your regular users to invite their community to your website. We can also plan a set of contests on social networks that will incite users to share your publications on their community.
At each step of the process and during our consulting, we set up performance indicators that allow you to track the return on investment of your Growth Hacking strategy. You can track your revenue and sales in relation to your investment budget and assess your competitiveness.
Our strategic consulting agency helps you in the development of your business to ensure sustainable growth against your competitors. We adapt the growth model according to your market segment, the competitive context, the internal and external growth strategy you want. Our objective: to increase the value of your company.