Today’s markets are increasingly competitive. Therefore, carrying out an advertising campaign can be a good way to develop the presence of your offer compared to your competitors.
Do you want to recruit new customers or build loyalty among your current customers? Our advertising agency Habefast accompanies you throughout your project to help you build an effective advertising campaign consistent with your objectives.
An advertising campaign, what for?
The aim of an advertising campaign is to create awareness of your company and to encourage your prospects to interact (purchase, discovery of a new product, making an appointment, participation in a competition) with you because marketing and communication go hand in hand. It is necessary to start by establishing targets, defining the objectives and a communication axis, determining the goal of the campaign and establishing a communication plan. Indeed, communication campaigns are part of a digital strategy where the knowledge and communication techniques of a project manager are necessary to reach his targets.
Used wisely, communication brings real added value to your company. By increasing the visibility of your offer and your brand, you increase your chances of generating new customers and thus improve your results. Launching a communication campaign by sending messages to your target audience would be a good way to make your products or services known through your website, to build your brand image but also to build customer loyalty.
Advertising accessible to all companies
Contrary to popular belief, advertising campaigns are not reserved for large multinationals with huge budgets. In this age of digitalization, there are many different advertising media available, allowing the creation of tailor-made campaigns. Whether it’s a poster campaign, a digital communication or an internal communication, our agency will help you develop your global communication plan using digital tools and a creative strategy.
Each company, whatever its size and budget, can carry out a communication and build an advertising strategy that suits it.
The Habefast communication agency accompanies you during the different steps of creation of your advertising campaign
If you wish to launch a campaign or optimize an existing advertising campaign, several steps must be respected.
Analysis of your strategy and definition of objectives
In order to build the best communication strategy for your company, our agency helps you to set clear objectives from the very beginning of the project. We study the market in which your company operates and analyze your objectives in terms of growth strategy in order to identify the targets of your advertising campaign and the budgets you need to set aside to reach them.
Indeed, before defining the right message and the right means to spread it, it is important to know who your target audience is.
Consulting and planning
At Habefast, we consider consulting as a transparent exchange between a client and his agency. This is why we establish the budget for your campaign together from the very beginning.
Our communication agency Habefast also advises you on the organization of your advertising campaign. We recommend you the media that we consider the most effective to reach your objectives and your target.
Realization
Thanks to our multidisciplinary expertise, we can offer you 360° advertising campaigns. From now on, there is no need to multiply the number of interlocutors. We realize:
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Television Spots
From scriptwriting to final editing, our multimedia department, composed of professional video artists and directors, will accompany you throughout the creation of your TV spot.
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Cinema Campaigns
Our professional videographers create your advertising spots for cinemas. We also help you to choose the most relevant cinemas to broadcast your campaign.
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Radio campaigns
Our team helps you to write the right advertising message to reach your target. We also help you to choose the right radio stations and the right time period.
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Print Campaigns
Our communication agency carries out poster and press campaigns as well as campaigns to send out presentation materials. The artistic directors of our integrated design agency offer you a wide range of communication media: creation of brochures, flyers, advertising posters, magazines, stationery, books, goodies, packaging, signage.
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Street guerrilla marketing
Our team helps you to build an original marketing strategy to attract attention in an offbeat way to promote your brand. Our videographers can film its implementation to make a video to be broadcast on social networks in order to “make the buzz”.
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Digital Campaigns
Our digital marketing and social media specialists develop effective media to reach new potential consumers and connect them to your business. We create e-mail campaigns, newsletters, AdWords campaigns, RTB campaigns, social network campaigns, touch tablet presentations.
Whatever the context in which your company evolves, we put words to your ideas by proposing effective advertising slogans and build the visual identity of your advertising, while respecting your graphic charter.
Measuring results
We believe that the measurement of advertising success is an essential element for the success of your overall marketing plan. This is why we set up performance monitoring indicators, which allow us to measure the return on investment of your strategy. Thus, you benefit from a complete and transparent vision of your advertising campaign and its results. This also allows us to identify the most effective and suitable media for your needs and to reuse them in future campaigns.
If you would like to have more information about advertising campaigns, you can read our blog article about advertising on social networks.